NIELSEN BRAND FILM

Pilot worked with Nielsen’s global creative team to create a brand film in support of their positioning The Science Behind What’s Next.™  The focus of the piece was to show the diversity, range and scope of the company and their products. They wanted to achieve this partially by showing real employees in their work environments.  So we shot in the Chelsea office, and featured a cross-section of their diverse staff. For post, we used a mix of stock footage and our shoot footage to create the VO-driven brand film. We also worked to find a voice over artist that had a specific international tone and personality.

LOUIS POINT OF VIEW

One of the compelling things for Pilot is any opportunity to work with a brand that is, itself, in the midst of an evolution. Nielsen has had to reckon with a marketplace that has become incredibly crowded all while dealing with the rise of the era of Big Data. The challenges for any company offering research, measurement, audience targeting, and customer behavior is one of shifting context in an ever-shifting landscape. Seismic changes are hard to survive for any business. Learning to adapt, on the fly, is what separates the wheat from the chaff. A cogent brand story is a must. Telling stories that both show off your people and your technical tools is where Pilot can add value by playing down the didactic and playing up the engagement.  

REBECCA BROWER, SENIOR EXECUTIVE PRODUCER

In the first meeting it was apparent to me how open-minded, thorough, and hands on the Nielsen team was. They understood their brand so deeply, that we dove in and started brainstorming budget friendly options for shooting and editing in our first in-person meeting. And from that point forward, we collaborated on every step of the process, it was truly a Nielsen-Pilot team effort all the way through final delivery.