A trove of media outlets are highlighting the importance for television executives to find new ways to combat churn. Variety examines, among other things, churn rates by age group and the results are damning, with some young viewers churning up to five times a year. The younger the viewer, the more they churn.

I have a confession to make. I'm a creative. A chief creative officer at a small agency and production company I've run for nearly 15 years. For most of that time, I had no business running my business—because I'm an accidental owner.

Let’s not add to people’s woe with more sadvertising. Micky Tudor, Manuel Borde, Tay Guan Hin, Kevin Chesters, and Louis Venezia on why they’re looking forward to funny ads in 2023

Most people hate hospitals. They hate the smell. They hate waiting in the emergency room to splint a broken finger. They hate visiting sick relatives. They hate gathering for the last moments of a loved one’s life. They hate being told what to do by a gaggle of nurses and doctors. I, on the other hand, love hospitals. 

The CEO and chief creative officer at Pilot Content reflects on an eclectic array of works that have stayed with him