SERIES LAUNCH
AMC turned to PILOT to launch their new original series Dietland. Julianna Margulies and Joy Nash star in this dark comedy that takes aim at the beauty industry and starts a revolution that is anything but pretty. PILOT wrote, produced and edited the campaign which featured a full length trailer along with 8 other spots focusing on a wide variety of themes explored in the show.
SEE ALL THE LAUNCH SPOTS HERE
THE ASSIGNMENT
Dietland was three assignments. Two shoots and lots and lots of editorial cutting the launch spots and the digital series, The Minds Behind. The first shoot captured social reads, digital material, and affiliate liners on the sumptuous Dietland set. The cast was fantastic and the richness of the Beauty Closet set, which yielded multiple looks, gave us so much variety.
The second shoot, for the digital series, was on location at Mamo, a great restaurant in lower Manhattan. In both cases, the show’s producers and network wanted to be sure we had a female-driven crew and we were so excited to get that direction.
From Pilot we had Courtney Cosentino (director/creative director), Marybeth Benivegna (editor/creative director), Linda Danner (creative director), Dani Hale (editor), and our EPs, Rebecca Brower and Karen Goodwin. On set we featured Kate Phelan (DP) and her all-female camera department.
SOCIAL CONTENT
DIGITAL SERIES
THE MINDS BEHIND: DIETLAND
PILOT was brought in to shoot and edit AMC’s digital series The Minds Behind for Dietland Season 1. The Minds Behind: Dietland is a 10 episode series that features intimate conversations between the show’s stars, Julianna Margulies and Joy Nash, and the show’s creator, Marti Noxon, addressing important topics and themes covered in each episode. It is exclusive content featured on AMC’s OTT channel, AMC Premiere.
PILOT researched and developed all episodes, produced and directed the shoot and produced and edited all episodes.
COURTNEY COSENTINO
DIRECTOR
It was a really special experience to work on set a full of women while dealing with such timely and important subject matter. I was so lucky to share the day with Julianna Margulies and Marti Noxon who have such prolific careers creating and portraying incredible, strong female characters and the amazing Joy Nash who lit up the room with her fierce realness.
KATE PHELAN
DIRECTOR OF PHOTOGRAPHY
I heard that my friend Alison Kelly was in town shooting a new show for AMC based on the novel Dietland. When Pilot called me to shoot promos for the show I was thrilled—both as a DP but also as a woman in TV. #METOO and Times Up have both been very important to me and having the opportunity to work on a show so packed with talented female creatives was thrilling. I’ve been following Marti Noxon’s career since Unreal hit a few years ago. She has a well-earned reputation as a fierce and smart feminist creator so when I heard we were shooting her, Joy Nash & Julianna Margulies I couldn’t have been more excited.
